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Guess Which Chinese Streaming Music Service Has 100 Million Monthly Active Users?

Posted on September 21, 2017
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Looks like Chinese mobile giant Huawei has been quietly amassing a serious music-focused user base.

Who says Tencent Music and NetEase Cloud Music get to have all the fun in China?

Now, there’s another mega-player emerging in the Chinese streaming music space: Huawei.  Back in the U.S., the brand is less well-known aside from a spate of negative security-related press.  But in China, the mobile manufacturer and brand is ubiquitous, with a huge position in broader Asia as well.

Accordingly, the company has been quietly amassing a monstrous user base for its streaming music offering — not to mention other add-ons.

Or, at least relative to Western standards.

In a recent interview with CNBC, Huawai executive Richard Yu declared the company’s plan to overtake Samsung as the largest mobile manufacturer in the world.  “Next year, we will be very close to number one, maybe we will be on par with Samsung,” Wu saber-rattled.

“And at least the year after, maybe we have a chance [to claim the top slot], the year 2020.”

But the juiciest bit — at least from the perspective of the music industry — came a bit later.

“…little known outside of China”

“The company has services such as cloud storage, music streaming and video content, which are little known outside of China,” the report continues.  “It’s something the company doesn’t talk much about but it claims Huawei Music, its music streaming platform, has 100 million monthly active users.”

The only missing piece of information is how many are paying.  And given that this is China, the paying percentage is probably slim: just recently, Tencent Music claimed a total of 800 million monthly active users, with 14-21 million actually subscribing.  The Tencent Music umbrella includes Kuguo Music, Kuwo Music, QQ Music, and karaoke platform We Sing.

NetEase Cloud Music, which recently raised $600 million, has disclosed a monthly active user base of 600 million.

Technically, those three services have more users than the entire population of China, though we’re guessing a bit of data fudging is going on.